We know from personal experience that customers who find us on Yelp and other social networks are reading our reviews. One survey found 88% of participants have been influenced by an online review when making a buying decision. This is a tough question that may vary from business to business. After experimenting with different approaches on the networks, we found the approach that matters most to our business. Over the years, we’ve come to realize the importance of earning online feedback across social networks. Up until a few years ago, positive feedback from our clients was simply added to a testimonials page on our website. We still use traditional offline advertising, but the channels we use to reach new customers have certainly evolved over the last decade.Ī notable percentage of those leads come from customers finding our profile on social networks like Houzz, Yelp, Porch, Thumbtack, and Angie’s List. They serve as advertising tools to help us acquire new qualified leads. Fast forward a couple decades and our business relies heavily on the Internet and our website.
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